Assignment # 2 Today I learned video https://youtu.be/FIE8TUyadkw
Organic search engine optimization (organic SEO): refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine.
Paid marketing campaign: When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing, and others.
Short tail keyword:
Long tail keyword: Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Short tail keyword: Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words.